Welcome to the Club.
We are a student-run organisation based
out of Wilfrid Laurier University.
The Advertising Project (TAP) is a student-run club within Wilfrid Laurier University, operating under the Lazaridis Students’ Society, dedicated to nurturing and expanding opportunities for students with a passion for advertising, marketing, and design. We strive to provide the most value for students within the Laurier community who are interested in building their portfolio and breaking into the industry. With many on-campus events, workshops, case competitions, and speaker series, TAP cultivates a close-knit community of students who provide peer mentoring and support. Our connections and alumni offer mentorship and experience opportunities for students who want a career in the marketing field.
Online Ad Competition
The Online Ad Competition is a creative design contest hosted by The Advertising Project to challenge creative minds in the Laurier community.
Charity Events
Here at The Advertising Project, we strongly believe in giving back to our community and supporting our local charities. Every year, in our award-winning social media campaign “65 Roses,” we work alongside Shinerama to raise awareness and funds to fight Cystic Fibrosis.
Agency Tour
Every year, The Advertising Project collaborates with an advertising agency based in the Kitchener-Waterloo Region or the GTA.
Workshops
Year after year, The Advertising Project finds new and innovative ways to capture student engagement by offering workshops that will provide strong value-added for its participants. These sessions are led by exceptionally talented professionals and students to prepare students for the reality of the marketing and advertising industry. Examples include: How to Build a PowerPoint and Branding Yourself.
AdWeek
AdWeek is an intense, week-long initiative by The Advertising Project which features advertising-focused events like workshops, case competitions, and speaker panels.
Social Media
The Advertising Project is continuing to put a strong emphasis on social media presence due to the ever-increasing digital school experience. We have revamped our website and club branding while continuing our social media engagement through Instagram, LinkedIn, and Facebook. We look to utilize these channels to promote our corporate sponsors and highlight our professional events.